CalendarOur distance learning opportunities bring the knowledge, experience, and advice of industry experts and the Corazon team to you in a convenient web forum. These interactive sessions on hot topics in the industry provide an excellent opportunity to understand how to achieve success with your HEART, VASCULAR, NEUROSCIENCE, SPINE, and ORTHOPEDIC service lines.

Our Upcoming Webinars...

Corazon

Achieving Market Leadership: Differentiation Strategies for Sustainable Growth

Tuesday, August 10, 2021
12 PM ET

With a growing number of hospitals now offering advanced services, the landscape of key hospital specialties is becoming increasingly competitive…But, hospitals that can achieve superior clinical, financial, and satisfaction outcomes, and then subsequently market these successes, will be differentiated in their marketplace. This webinar will discuss the many innovative ways available today to successfully differentiate a specialty service line, underscoring the ultimate importance of program marketing and the need to “stand out” in today’s market, regardless of hospital size or location.

Proven strategies that can lead to market differentiation include:

  • Establishing a clear target market (not just patients but physicians too!)
  • Finding ways to become a patient experience leader via facility, processes, outreach, and more
  • Achieving, maintaining, and then showcasing clinical excellence
  • Seeking unique ways (based on your hospital situation) to become an “innovator”
  • And others

A market differentiation strategy is absolutely necessary to ensure future growth and viability – this session will highlight WHY this is important and the various ways hospital or program leaders can approach the task of carving a unique position in a today’s healthcare environment. Using various examples from several of Corazon’s clients, this session will deliver rich educational content along with examples of successful market differentiation and how the program (and its patients) benefitted from the positioning.

This is a can’t-miss session…reserve your seat todayAs a special opportunity, this webinar is being provided free of charge.

Be sure to follow us on LinkedIn & Facebook for additional industry updates, webinar announcements, and more!

Setting the Stage: Proactive and Strategic Growth Tactics for Post-COVID-19 Recovery

Tuesday, September 14, 2021
12 PM ET

Proactive strategic planning must be top of mind for C-level hospital leaders in 2021 and beyond, especially as the industry recovers from the lingering challenges of 2020, while facing emerging disrupters to the status quo. This session will share proven advice and innovative solutions for setting successful strategic direction – from early planning stages to implementation – and detail the key steps for developing a practical and progressive strategic plan in consideration of program growth and efficiency.

Via case studies of several client hospitals, the speakers will showcase how strategic initiatives directly linked to market availability and financial forecasting will foster high rates of success. And since the strategic process is only effective if hospitals are able to operationalize the plan and drive goals and objectives to fruition, the speakers will share proven methods to establish actionable plans that assign accountabilities, priorities, and timeframes for strategic goal achievement. Successful programs don’t just plan; they execute, and then also measure results against the plan to track progress.

Join our experts for a complimentary webinar that will:

  • Underscore the necessary response to COVID-19 via strategic considerations for hospital growth which include:
    • Telehealth options
    • Efficient throughput of patient backlog
    • Service recovery for elective procedures
    • Shifts to ambulatory models
    • Re-staffing the teams of critical hospital service lines
    • And more
  • Discuss the unique and customized approaches used to develop realistic and attainable strategic plans for critical clinical services such as cardiovascular and neuroscience.
  • Outline the need for involvement from key physician stakeholders in the decision-making process, which can lend clarity and credibility to organizational goals and foster commitment and buy-in.
  • Reveal a sample playbook for taking an organizational vision to plan and then to reality.

Clearly-defined strategic direction is a necessity, especially when considering the clinical, operational, and financial challenges facing hospitals in the post-pandemic environment. Hospitals that take a proactive stance in understanding the changing landscape of care and its inevitable impact on hospital viability are best positioned for success.

This is a can’t-miss session…reserve your seat todayAs a special opportunity, this webinar is being provided free of charge.

Be sure to follow us on LinkedIn & Facebook for additional industry updates, webinar announcements, and more!

Using Metric-Driven Care to Positively Impact the Patient Experience within Key Service Lines

Thursday, October 21, 2021
12 PM ET

Corazon’s experience demonstrates that it’s possible to achieve real and measurable impact on the patient experience through discussing, determining, and deploying a fully integrated, metric-driven approach to care. And further, using data as a means to improve the Patient Experience in key service lines can also drive improvements in clinical, operational, and financial results. But how is this accomplished? Which metrics are important? What are the best ways to operationalize such changes within an established culture?

This session will review the most impactful drivers for enhancing the patient experience within a new approach to care delivery that emphasizes the collection, analysis, and sharing of data as a foundation for decision-making. Strategies for metric development as well as the capture and utilization of meaningful performance data will be identified.

Join our experts for a complimentary webinar that will:

  • Develop an understanding of the measurement methods and resources available and the keys to identifying those methods within metric-driven care that are best suited to meet the needs of individual organizations.
  • Identify the evaluation process necessary to ensure the selection of impactful metrics that will serve to enhance the patient experience in key clinical hospital programs.
  • Discuss and identify the necessary and measurable components of fully integrated care to achieve the optimum patient experience.
  • Evaluate the overall business case and intangible value(s) in enhancing the experience patients have at your hospital.

When setting a unified vision, along with a goal for patient-centered care delivery, demonstrable increases in clinical quality scores, financial performance, patient and physician satisfaction, and patient outcomes beyond the target population can be realized.

This is a can’t-miss session…reserve your seat todayAs a special opportunity, this webinar is being provided free of charge.

Be sure to follow us on LinkedIn & Facebook for additional industry updates, webinar announcements, and more!

Want to register for these educational sessions?

Click on the “Register Now” button by each webinar to reserve your seat today!