CalendarOur distance learning opportunities bring the knowledge, experience, and advice of industry experts and the Corazon team to you in a convenient web forum. These interactive sessions on hot topics in the industry provide an excellent opportunity to understand how to achieve success with your HEART, VASCULAR, NEUROSCIENCE, SPINE, and ORTHOPEDIC service lines.

Our Upcoming Webinars...

Corazon

Recruitment Webinar Series

From Search to Placement and Beyond: Best Practices in Niched Recruitment

With increasing competition in healthcare services, identifying the right talent can make all the difference in your service line performance. Optimizing specialty programs – in terms of cost and quality – is key to whole hospital success. Join Corazon for a three-part webinar series on hot topics in the Recruitment specialty that will take you through the full continuum cycle of search and placement and beyond. Register for one or all three below!

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Setting the Stage: Understanding Key Recruitment Processes for Successful Placements

Wednesday, June 16, 2021
12 PM ET

Whether a small stand-alone hospital, a large national health system, or an organization that falls somewhere in the middle, it is important to remember that recruiting for new or existing positions, allows for the opportunity to enhance your program with the right talent and in turn, yield high-value returns for the future. Providing retained, contingent, or hybrid searches allows for effectively working with hospitals’ needs to place qualified candidates. Retained searches provide unique avenues to advertise for the position as well as a dedicated and highly communicative process to identify, screen, and present candidates.

In this second installment of Corazon’s three-part webinar series, attendees will learn:

  • Considerations to know when a program is ready to recruit
  • Strategies to attract talent, no matter your location
  • How an interim leader or locum physician can bring added benefits to a program while the replacement search happens in parallel
  • Tactics for creating effective profiles for differentiation and marketing awareness

This is a can’t-miss session…reserve your seat todayAs a special opportunity, this webinar is being provided free of charge.

Be sure to follow us on LinkedIn & Facebook for additional industry updates, webinar announcements, and more!

Engaging Your Team: Finalizing the Onboarding Process and Looking to the Future

Wednesday, July 28, 2021
12 PM ET

Onboarding is a multi-faceted process that begins during recruitment. If done well, the new leader or physician will be off to a strong start in the organization. Likewise, a successful onboarding process aids significantly in alignment and retention efforts. Often overlooked is having a thoughtful and well-orchestrated orientation plan in place for newly hired placements. Savvy hospitals understand the power of first impressions and use the onboarding process to help new hires feel connected to the organization from their first day on the job.

Recruiting and retaining the right physician begins with understanding your organization’s needs and matching them with what your organization can offer. Recruit high-quality candidates and interview them carefully to find the right fit. How do you develop an approach that ensures a productive and collaborative partnership will serve to advance not only the candidate’s own professional goals, but also the programmatic goals of the organization?

During this last session in our recruitment webinar series, Corazon experts will address:

  • The importance of having a thoughtful and well-orchestrated orientation plan in place
  • What the contracting process entails and how this impacts your financial structure
  • Monitoring performance and holding placements accountable to program goals, organizational vision, and also national benchmarks
  • How to retain your new hire with alignment goals for the future and succession planning

This is a can’t-miss session…reserve your seat todayAs a special opportunity, this webinar is being provided free of charge.

Be sure to follow us on LinkedIn & Facebook for additional industry updates, webinar announcements, and more!

Beginning the Search: Using a Vacancy as a Catalyst for Programmatic Change

An effective recruitment strategy can make all the difference in securing the right talent for a successful specialty program. Finding the best fit for service line leadership, specialty physicians, and administrative roles can take time and resources, especially taking into account pandemic challenges faced in today’s new normal. Having access to a large, national candidate pool increases the likelihood of finding qualified candidates for an open position.

In this first of Corazon’s three-part webinar series, the speakers:

  • Discussed the importance of aligning your recruitment strategies with the service line strategic plan and goals
  • Explored the value of retained vs. contingency searches to identify the right clinical and leadership talent
  • Identified opportunities to use a manpower assessment as the basis of specialty development plans and identifying the right talent that is the right fit in the organization
  • Addressed the need for succession planning for physician and administrative roles
  • Reviewed leadership characteristics important to ALL new service line hires

While a position vacancy can be perceived as an overwhelming hurdle, it can also be considered as an excellent opportunity to ensure the continued growth and development of your specialty program. Download the webinar recording here.

The Heart & Brain Connection: Maintaining Programmatic Profit Margins Despite High Costs

Thursday, June 24, 2021
12 PM ET

The cardiovascular and neuroscience specialties are among the most financially-profitable for hospitals, and also garner high potential growth across the service line. But, with these revenue and volume opportunities comes focused scrutiny in terms of operational efficiency, quality, and cost from the federal government, regulatory agencies, insurance providers, advocacy groups, and industry watchdogs…

But while the delivery of care in these specialties is becoming less restrictive, especially considering the move to less-acute outpatient care settings for CV and neuro procedures, payment(s) for the care provided is being tightened.  Amid industry-wide financial pressures following COVID-19, changes to reimbursement, ongoing restricted access to capital, and more, all hospital or program leaders should understand the financial situation of the service line and how positive margins can be achieved and maintained despite the challenges.

This complimentary webinar will outline strategies and tactics to ensure that the financial health of your organization remains viable, including new ideas along with proven techniques such as:

  • Accurate Cost Tracking
  • Refined Supply and Device Management Processes
  • Sound Supply and Device Usage Criteria
  • Appropriate Management of Employee Costs
  • Regular Updating of Cost Reports
  • Accurate Coding and Documentation, and More!

Indeed, growth opportunities are still prevalent in many markets, especially with cardiac, vascular, and neuro conditions ever on the rise.  And since many communities remain underserved across the country, a business case for expansion or the achievement of better profit margins is possible! Join us to find out how!

This is a can’t-miss session…reserve your seat todayAs a special opportunity, this webinar is being provided free of charge.

Be sure to follow us on LinkedIn & Facebook for additional industry updates, webinar announcements, and more!

Setting the Stage: Proactive and Strategic Growth Tactics for Post-COVID-19 Recovery

Tuesday, September 14, 2021
12 PM ET

Proactive strategic planning must be top of mind for C-level hospital leaders in 2021 and beyond, especially as the industry recovers from the lingering challenges of 2020, while facing emerging disrupters to the status quo. This session will share proven advice and innovative solutions for setting successful strategic direction – from early planning stages to implementation – and detail the key steps for developing a practical and progressive strategic plan in consideration of program growth and efficiency.

Via case studies of several client hospitals, the speakers will showcase how strategic initiatives directly linked to market availability and financial forecasting will foster high rates of success. And since the strategic process is only effective if hospitals are able to operationalize the plan and drive goals and objectives to fruition, the speakers will share proven methods to establish actionable plans that assign accountabilities, priorities, and timeframes for strategic goal achievement. Successful programs don’t just plan; they execute, and then also measure results against the plan to track progress.

Join our experts for a complimentary webinar that will:

  • Underscore the necessary response to COVID-19 via strategic considerations for hospital growth which include:
    • Telehealth options
    • Efficient throughput of patient backlog
    • Service recovery for elective procedures
    • Shifts to ambulatory models
    • Re-staffing the teams of critical hospital service lines
    • And more
  • Discuss the unique and customized approaches used to develop realistic and attainable strategic plans for critical clinical services such as cardiovascular and neuroscience.
  • Outline the need for involvement from key physician stakeholders in the decision-making process, which can lend clarity and credibility to organizational goals and foster commitment and buy-in.
  • Reveal a sample playbook for taking an organizational vision to plan and then to reality.

Clearly-defined strategic direction is a necessity, especially when considering the clinical, operational, and financial challenges facing hospitals in the post-pandemic environment. Hospitals that take a proactive stance in understanding the changing landscape of care and its inevitable impact on hospital viability are best positioned for success.

This is a can’t-miss session…reserve your seat todayAs a special opportunity, this webinar is being provided free of charge.

Be sure to follow us on LinkedIn & Facebook for additional industry updates, webinar announcements, and more!

Achieving Market Leadership: Differentiation Strategies for Sustainable Growth

Tuesday, August 10, 2021
12 PM ET

With a growing number of hospitals now offering advanced services, the landscape of key hospital specialties is becoming increasingly competitive…But, hospitals that can achieve superior clinical, financial, and satisfaction outcomes, and then subsequently market these successes, will be differentiated in their marketplace. This webinar will discuss the many innovative ways available today to successfully differentiate a specialty service line, underscoring the ultimate importance of program marketing and the need to “stand out” in today’s market, regardless of hospital size or location.

Proven strategies that can lead to market differentiation include:

  • Establishing a clear target market (not just patients but physicians too!)
  • Finding ways to become a patient experience leader via facility, processes, outreach, and more
  • Achieving, maintaining, and then showcasing clinical excellence
  • Seeking unique ways (based on your hospital situation) to become an “innovator”
  • And others

A market differentiation strategy is absolutely necessary to ensure future growth and viability – this session will highlight WHY this is important and the various ways hospital or program leaders can approach the task of carving a unique position in a today’s healthcare environment. Using various examples from several of Corazon’s clients, this session will deliver rich educational content along with examples of successful market differentiation and how the program (and its patients) benefitted from the positioning.

This is a can’t-miss session…reserve your seat todayAs a special opportunity, this webinar is being provided free of charge.

Be sure to follow us on LinkedIn & Facebook for additional industry updates, webinar announcements, and more!

Using Metric-Driven Care to Positively Impact the Patient Experience within Key Service Lines

Thursday, October 21, 2021
12 PM ET

Corazon’s experience demonstrates that it’s possible to achieve real and measurable impact on the patient experience through discussing, determining, and deploying a fully integrated, metric-driven approach to care. And further, using data as a means to improve the Patient Experience in key service lines can also drive improvements in clinical, operational, and financial results. But how is this accomplished? Which metrics are important? What are the best ways to operationalize such changes within an established culture?

This session will review the most impactful drivers for enhancing the patient experience within a new approach to care delivery that emphasizes the collection, analysis, and sharing of data as a foundation for decision-making. Strategies for metric development as well as the capture and utilization of meaningful performance data will be identified.

Join our experts for a complimentary webinar that will:

  • Develop an understanding of the measurement methods and resources available and the keys to identifying those methods within metric-driven care that are best suited to meet the needs of individual organizations.
  • Identify the evaluation process necessary to ensure the selection of impactful metrics that will serve to enhance the patient experience in key clinical hospital programs.
  • Discuss and identify the necessary and measurable components of fully integrated care to achieve the optimum patient experience.
  • Evaluate the overall business case and intangible value(s) in enhancing the experience patients have at your hospital.

When setting a unified vision, along with a goal for patient-centered care delivery, demonstrable increases in clinical quality scores, financial performance, patient and physician satisfaction, and patient outcomes beyond the target population can be realized.

This is a can’t-miss session…reserve your seat todayAs a special opportunity, this webinar is being provided free of charge.

Be sure to follow us on LinkedIn & Facebook for additional industry updates, webinar announcements, and more!

Want to register for these educational sessions?

Click on the “Register Now” button by each webinar to reserve your seat today!